Sri Lanka, A New Face

Earlier this week Sri Lanka Tourism launched a new look. Whilst the Video etc looks good the website is still not functional. This is the sad part as now you cannot afford to market destinations without having a professional presence online.

Compare the Campaign “The Best Job in the World” which was done by Tourism Queensland. It managed to bag Lions in the direct and PR categories and ended up winning the top award in the cyber campaigns too.  At this crucial stage one should think greater care is taken!